Tamaruya Honten Asoke ทามารุยะ ฮอนเตน อโศก

Tamaruya Honten is a Japanese yakiniku chain whose Asok branch sits in the Fico Place building on Sukhumvit Soi 21, about 200 metres from Terminal 21. Since the Isetan branch closed with that store, this is the main Bangkok address. The draw is Japanese beef from several regions, including Hida and Hokkaido, and fresh wasabi the restaurant tops up for free. Wanderlog and TripAdvisor reviewers point to the beef tongue and harami as the cuts to order. One diner paid 1,795 baht for course C, a pork-and-beef set with added salmon sashimi and sausages; a Thai-language review lists the beef set lunch at 369++ baht (435 net) with a choice of three cuts including tongue, far below dinner pricing. The room has a semi-open kitchen, and the restaurant stamps parking at the neighbouring Hilton or Pullman hotels. Open daily 11:30 to 22:00; Google rates it 4.5 from about 280 reviews. For serious Japanese yakiniku near Asok without entering a mall, this is the address to know.